Everest In A Day

An online platform to push people over the edge for two London based charities

A good friend of mine in London, Shaun Bailey, is the director of a charity called MyGeneration. I've done a great deal of media and communications work for Shaun in both political and non-profit arenas and we really do enjoy working together.

Recently, Shaun came to me wondering if I could help spread the word about a truly unique event coming up in London. MyGeneration, in conjunction with another London charity called BSES (British Schools Exploration Society) were putting together an event that would see 100 Londoners abseil (rappel for my North American friends) from the top of London's Trellick Tower. Each abseiler would be required to raise a minimum amount of sponsorship before the day. 

Trellick Tower is 322 feet high and the abseil will be done by 100 people. That's over 32,000 feet of abseiling in a day, so we decided to call the event Everest In A Day. I'll admit that our event is a bit easier than climbing Everest, but the name gave us an obvious selling point and a unique way to approach various media outlet. Still, the event needed a website that would be our hub of information, and we needed it fast. 

To the delight of the event organisers, I was able to get a website together in about 4 days. We did a big push to our own contacts on the first day that the website was live and managed to attract a few hundred visitors to the website. By the end of the first day of the website being online we had already filled a number of our abseiling spots (we only have 100 available). Our big media push will be starting in a few days and I'm very confident the rest of the spots will go quickly. 

If you live in the UK and are interested in supporting this great event, please check out www.everestinaday.com